Ryan Reynolds Is the new Steve Jobs.
In 2020, Ryan Reynolds bought a struggling 5th-tier Welsh football club for $2.5M.
Everyone called him a Hollywood dreamer.
But what he did next changed sports & business forever... Here's the story: 🧵 https://t.co/GZDlIpzWp2
By 2016, Ryan Reynolds was just another Hollywood star.
He'd gotten Deadpool produced ($780M box office), but he was still just an actor.
Behind the scenes, he was plotting a masterplan to become a business mogul. https://t.co/rUw8B0z57P
Most celebrities settle for endorsement deals.
Not Reynolds.
In 2018, he bought a stake in Aviation Gin, a small craft spirits company.
He didn't just lend his face—he became owner and creative director, infusing the brand with his signature wit. https://t.co/8XNwme4R3R
His marketing genius showed when Peloton released their controversial ad.
Within 36 HOURS, Reynolds produced a response ad featuring the same actress drowning her sorrows in Aviation Gin.
• The ad went viral.
• Free publicity worth millions.
Pure genius. https://t.co/GIXngHeeKR
By 2020, Reynolds had proven his business acumen. Aviation Gin sold to Diageo for $610 MILLION.
He'd also bought Mint Mobile in 2019, disrupting telecom with his personal, funny marketing approach.
But his next move shocked everyone... https://t.co/sdqw2wCZPm
Reynolds teamed up with actor Rob McElhenney to buy Wrexham AFC, a struggling Welsh football club in the 5th tier.
Why would Hollywood stars buy a team in a small Welsh industrial town?
Everyone thought they were crazy.
But Reynolds and McElhenney weren't buying just a team: https://t.co/2T7mddM1cC
They were buying a community's heart.
Wrexham AFC, founded in 1864, is the 3rd oldest professional football club in the world.
The town lives and breathes its team.
Instead of staying distant owners, they dove in headfirst.
They created the "Welcome to Wrexham" documentary series, bringing global attention to this small Welsh community.
They invested millions in the team's infrastructure, players, and community programs.
This wasn't just business.
It was relationship-building. https://t.co/1eEJXSk4p2
Their authentic approach won over skeptical fans.
They showed up to matches:
• Celebrated wins.
• Mourned losses.
• Drank with locals.
They weren't Hollywood stars parachuting in for photo ops. They became part of Wrexham. https://t.co/JThyPGPPZt
The results? Spectacular.
In April 2023, Wrexham won the National League title, earning promotion to League 2.
The club returned to the English Football League for the first time in 15 years. https://t.co/KTatihRMW2
The town erupted in celebration.
The documentary became a hit. Merchandise sales exploded worldwide. Visitor spending in Wrexham surged—up 51% in 2022 and another 20% in 2023.
The economic impact on the small town has been enormous. https://t.co/qDBD1M898F
The club's value was estimated to have multiplied several times over. What Reynolds did with Wrexham wasn't just smart business.
He brings creativity, authenticity, and humor to everything he touches.
Like in 2023, Reynolds sold Mint Mobile to T-Mobile for $1.35 BILLION: https://t.co/RzVb4qgZie
From actor to business mogul, Reynolds rewrote the celebrity business playbook.
He showed that building real connections with communities creates more value than traditional corporate approaches. https://t.co/O1fXpxOuin
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