This man was broke at 29 years old in 2018
At 33 he was worth over $1 BILLION with ZERO employees
His name is Adrian Portelli
If you want to get ridiculously rich from marketing, study his story:
Adrian Portelli, better known in Australia as the 'Lambo Guy'
Well known in for lifting his $3 million dollar McLaren into his $40 million dollar penthouse
Had one of the fastest dead broke to billionaire transformations ever
Here's a story in marketing genius:
Going into 2018 Portelli had failed a bunch of business ventures
From a chauffeur service in Los Angeles to multiple failed software companies
Portelli was rapidly approaching his 30s having wasted all his 20s chasing his dreams
And had only $400 left to his name
Thats when Portelli founded his company LMCT+
His idea?
To create a car price comparison website
The website itself wasn't a success. But here's the catch:
One day he decided to raffle off his car as a way to gain some traction and get customers for his new business
With 24 hours the gambling commission called Portelli to tell him he was running an illegal gambling operation
Portelli went back to the drawing board
He called back the gaming commission and asked if instead of raffling it he could give it away to one of his customers
The woman on the phone went silent and said "Yeah, that works"
Portelli had just found the greatest marketing loophole of his career that would make him a billionaire
Fast forward 2 years he had already spent over $10 million dollars on facebook ads
Promoting various giveaways involving cars and houses which he gave away as a way to get people to subscribe to his software
Within 2 years Portelli was already a multi millionaire filling his garage with multiple supercars
But that wasn't enough for him - he wanted more
By 2021 Portelli was already very wealthy but the price of facebook ads began increasing significantly
And his raffles were becoming less and less profitable
What did he do?
To offset the rising cost of ads he started growing his organic following on social media
Posting videos of him drifting cars and travelling which gained millions of views
Portelli is naturally a quiet person
But he understood the power of organic marketing
Amassing more than 1M followers across different platforms for himself and his brands, along with partnering up with well known Australian influencers to promote his giveaways
He was able to successfully offset the rising cost of facebook ads through his free audience and keep his business highly profitable
Today LMCT+ has an annual revenue of over $100 million and functions with ZERO employees - Portelli manages everything from the marketing to the back end
The reason for this is because his business is online and as simple as possible so there are no overheads. All Portelli needs to take care of is posting content to his various accounts and running facebook ad promotions
The big takeaway:
Portelli isn't a genius
He just found a way to gain millions of eyeballs on his company through both organic and paid advertising and took advantage of it
All while selling a digital product (subscription service) with very high profit margins and low overheads
This is what people don't understand about the shift that is happening in business right now
Increasingly businesses are becoming media companies rather than just businesses
Even Alex Hormozi said it
The most successful businesses in the foreseeable future will all be built off the back of social media following
Just take a look at how companies like Gymshark, Fenty Beauty, Red Bull, Aribnb and Kylie Cosmetics have grown over the years
Multi billion dollar companies are rising out of effective use of social media
If you can get attention, making money is the easy part
And attention compounds exponentially because attention builds more attention
With the growing need for information and utility in our rapidly changing world, digital products are set to change business forever
The reason I know this is because I have seen the power of selling digital products first hand
Last month I did just over $100,000 (mostly from selling digital products) through a combination of organic marketing and paid ads
Faceless brand are the most powerful way to get influence that you can monetise in this world without having the headaches of being a celebrity
Read this thread for more
I believe there are 3 ways to make a lot of money in business:
1. Establishing a strong brand and reputation
2. Having a social media following that trusts you
3. Operating in loopholes/in the grey area (not recommended)
And faceless brands achieve the first two very quickly
With the right content strategy you can tens of thousands of monetiseable followers within months
The reason why I'm such a strong advocate for digital products:
– There are very low overhead costs
– Super scalable
– You can reach millions of eyeballs for free
– Margins are super high (above 80%)
– You're not chasing trends so its very sustainable
– No product costs and fulfilment is 100% automated
There is a reason every single guru online with a following sells a digital product of some sort
But the only problem is one wrong move on their end can hurt their personal reputation and their whole business takes a hit
Thats why faceless brands are the future - because you can have multiple income streams in different niches that NO ONE knows you operate - while making 4-6 figures a month sustainably without having to worry about your public image
If you enjoyed this type of content a like and repost on the main tweet in the thread is much appreciated
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https://x.com/DaveyDaveyyy/status/1827244857905017129
