This is Marlon
1 year ago, he was homeless.
Today, he's a supermodel, Twitch Star, and one of the fastest-growing creators on the planet.
Here's how he used “pretty privilege” to build a global brand from a couch in LA:🧵
In 2021, Marlon Lundgren Garcia was a top 5 basketball player in Sweden.
A pro career was within reach.
Then COVID hit, and just like that, the dream died.
Or so it seemed…
What felt like a setback became the spark.
Stripped of basketball, Marlon turned to a different Gift:
His looks.
His first step on this new journey?
Downloading TikTok.
His second-ever TikTok Video?
350,000 views.
What made it go viral?
His looks. That's it.
He leaned into the pretty boy narrative.
Thirst traps. Pretty boy edits.
And the following grew fast.
But Marlon saw what others in his position have failed to see…
He saw the opportunity to turn his followers into fans.
That led him to Twitch.
There was just one problem:
95% of his audience was female.
Twitch is notoriously male-dominated, so he needed to change his content…
His strategy?
Be himself—and let his charisma draw the viewers.
The result?
80 viewers as a brand new streamer.
That's rare.
Then, the real opportunity came:
His U.S. Visa was approved.
And with one suitcase and a vision, he flew across the world to chase his dreams.
His new destination: Los Angeles, California. 📍
Marlon had no money. No setup.
But he had a mentor, a connection, and a believer: @nicknayersina
He offered him a couch to sleep on and a space to stream.
Marlon had everything he needed.
Opportunities came, and the fame came faster.
He collaborated with the Faze boys, and instantly, viewers loved him.
Why?
Because he's everything that everyone wants to be:
Athletic, attractive, charismatic, charming.
In just 1 year:
• 500k Twitch followers
• ~1 Million Instagram followers
• ~2 Million TikTok followers
But Marlon was about to do something no other streamer had done…
He became the first streamer to partner with IMG Models.
The first Male streamer to land partnerships with:
→ Burberry
→ Ralph Lauren
From twitch clips to modeling, he's doing what nobody else is.
Marlon is who you would be if you built yourself in a lab, yet he's relatable.
He utilizes his “pretty privilege” to perfection, all while being humble.
He's a supermodel by DNA but a lion at heart.
His looks gave him an opportunity, but his work ethic took him to the top.
Marlon’s story proves two things:
1. Looks may open the door, but consistency keeps it open.
2. If God gave you a gift, use it. Relentlessly.
The world rewards bold execution.
Marlon rolled the dice, maybe you should too.
Thanks for reading.
I share these stories not for recognition, but to show you what’s possible.
All Glory To God.
Cheers, @marlon3lg
