In 2021, Trump said: „Bitcoin just seems like a scam."
Fast forward to 2025: Crypto now makes up 60% of his wealth.
He doubled his net worth in one year using two simple crypto plays.
Here's the business strategy nobody talks about:
2021: Trump calls Bitcoin a scam.
2024: "The United States will be the crypto capital of the planet."
What changed his mind?
His sons Donald Jr. and Eric showed him the numbers.
They had a plan to make serious money from crypto.
The strategy had two parts:
1. Launch a meme coin
2. Build a crypto bank
Both would leverage the Trump brand.
And both would time perfectly with the 2024 election cycle.
Smart business positioning.
January 2025: Trump launches his meme coin.
Within days, it becomes one of the world's most valuable meme coins.
The Trump family controlled 80% of all tokens.
Peak value: $58 billion.
That's 90% of Trump's entire net worth at the time.
The strategy was brilliant:
1. Disclaimer said it wasn't an investment.
2. No connection to politics.
But millions bought it anyway.
Result: An estimated $335 million in revenue from token sales and transaction fees.
Marketing genius meets crypto speculation.
And the second play?
Have you ever heard about World Liberty Financial?
No? It's a crypto lending platform launched in September 2024.
The Trump family owns roughly 40% of this "crypto bank."
Their goal: Sell $300 million worth of tokens.
The founding team?
Beyond Trump's sons, they brought in Zachary Folkman and Chase Harrow.
Men without traditional banking backgrounds.
But they understood two things: marketing and hype generation.
At first, sales were slow.
Only a few million sold by October.
Then election night changed everything.
Suddenly, investors from Singapore, South Korea, and Dubai started buying.
Foreign money flooded in.
One investor stood out: Justin Sun.
He bought $75 million worth of tokens after the election.
Interesting timing: The SEC was suing Sun for fraud at the time.
After Trump took office, the SEC requested to pause the lawsuit.
Coincidence? But it gets even crazier:
April 2025: Trump announced the top 220 coin holders would get invited to a private White House dinner.
The top 25 got a VIP reception and special tour.
Foreign investors spent $148 million on Trump coins just for dinner access.
Literally selling face time with the President.
The crypto bank had another revenue stream:
"Asymmetrical currency swaps."
Companies would buy $10-30 million of Trump's tokens.
In return, World Liberty would buy smaller amounts of their coins.
Trump's company reportedly made 20% premiums on these deals.
Some crypto companies felt this was essentially selling presidential access.
Others called the approach "dishonest."
But several companies struck deals anyway.
The value proposition was clear: proximity to the White House.
By May 2025, Trump Media raised $2 billion to buy Bitcoin.
His company became a giant crypto bet.
Just months earlier, Trump announced a national crypto reserve.
Bitcoin and Ether gained significant value after the announcement.
The numbers are staggering:
Crypto went from 0% to 60% of Trump's wealth.
He doubled his net worth in one year.
All while setting crypto policy as president.
A masterclass in leveraging political position for business advantage.
The lesson for investors:
1. Political changes create massive opportunities.
2. Timing matters more than technology.
3. Access and influence are valuable assets.
4. Regulatory shifts can create or destroy fortunes overnight.
And there’s one more aspect to this:
Whether you agree with the approach or not, the business execution was flawless.
Trump went from crypto skeptic to crypto billionaire in three years.
He turned political positioning into massive profits.
That's how wealth is built in changing markets.
The problem most investors face?
They try to time political shifts and regulatory changes themselves.
They chase trends after they've already happened.
They second-guess their moves and end up buying high, selling low.
The solution?
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That's it. Thanks for reading.
Follow me @LogWeaver, for more stories like this.
